/* ===== Yalçın Genceroğlu — Kurumsal tema (beyaz / hardal / siyah) ===== */
:root{
  --paper:#FFFFFF;
  --soft:#F7F4ED;
  --ink:#16130D;
  --ink-2:#2A251C;
  --muted:#6B6559;
  --gold:#B8860B;
  --gold-deep:#8C660A;
  --gold-soft:#EBD9A8;
  --border:#E7E1D3;
  --serif:'Fraunces',Georgia,serif;
  --sans:'Inter',system-ui,sans-serif;
  --maxw:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.08;letter-spacing:-.01em;margin:0}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.muted{color:var(--muted)}
.center{text-align:center;margin-top:40px}

.btn{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:15px;padding:14px 26px;border-radius:2px;border:1.5px solid var(--ink);cursor:pointer;transition:transform .18s ease,background .2s,color .2s,border-color .2s}
.btn:hover{transform:translateY(-2px)}
.btn-dark{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn-dark:hover{background:var(--gold-deep);border-color:var(--gold-deep)}
.btn-gold{background:var(--gold);color:#fff;border-color:var(--gold)}
.btn-gold:hover{background:var(--gold-deep);border-color:var(--gold-deep)}
.btn-line{background:transparent;color:var(--ink);border-color:var(--border)}
.btn-line:hover{border-color:var(--gold)}

.kicker{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-deep);display:inline-block;margin-bottom:16px;position:relative;padding-left:34px}
.kicker::before{content:"";position:absolute;left:0;top:50%;width:24px;height:2px;background:var(--gold)}
.kicker.light{color:var(--gold-soft)}
.kicker.light::before{background:var(--gold-soft)}

/* NAV */
.nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--border)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:74px}
.brand{display:flex;align-items:center;gap:12px;font-family:var(--serif);font-weight:600;font-size:20px}
.mono{font-family:var(--sans);font-weight:700;font-size:14px;letter-spacing:.02em;color:#fff;background:var(--ink);width:38px;height:38px;display:grid;place-items:center;border-radius:2px}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{font-size:15px;font-weight:500;color:var(--ink-2)}
.nav-links a:not(.btn):hover{color:var(--gold-deep)}
.menu-btn{display:none;background:none;border:none;cursor:pointer;padding:8px}
.menu-btn span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:.25s}
.menu-btn.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.menu-btn.open span:nth-child(2){opacity:0}
.menu-btn.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* HERO — bento */
.hero{padding:40px 0 60px}
.eyebrow{font-size:13px;font-weight:600;letter-spacing:.08em;color:var(--gold-deep);text-transform:uppercase}
.hero-bento{display:grid;grid-template-columns:1.25fr 1fr;gap:18px;align-items:stretch}
.hb-cell{background:var(--paper);border:1px solid var(--border);border-radius:16px;padding:40px}
.hb-copy{display:flex;flex-direction:column;justify-content:center}
.hb-copy h1{font-size:clamp(34px,4vw,54px);line-height:1.02;margin-top:10px}
.hb-copy .lead{font-size:18px;color:var(--muted);max-width:42ch;margin:18px 0 26px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px}
.hb-photo{padding:0;overflow:hidden;min-height:340px;display:grid;place-items:center;background:linear-gradient(160deg,#efe9db,#e3dcc9)}
.hb-photo img{width:100%;height:100%;object-fit:cover;display:block}
.plabel{font-size:13px;color:var(--muted);text-align:center;line-height:1.7}
.hb-audience{display:flex;flex-direction:column;justify-content:center}
.hb-kicker{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:18px}
.hb-kicker.light{color:rgba(255,255,255,.78)}
.hb-tags{display:flex;flex-wrap:wrap;gap:10px}
.hb-tag{font-size:14px;font-weight:500;color:var(--ink-2);background:var(--soft);border:1px solid var(--border);border-radius:40px;padding:9px 16px}
.hb-card{background:var(--gold);border-color:var(--gold);color:#fff;display:flex;flex-direction:column;justify-content:center}
.hb-card-title{font-family:var(--serif);font-size:26px;line-height:1.14;margin-bottom:20px}
.hb-card-btn{background:#fff;border-color:#fff;color:var(--gold-deep);align-self:flex-start}
.hb-card-btn:hover{background:#fff}

/* strip */
.strip{background:var(--ink);color:#fff}
.strip-in{display:flex;flex-wrap:wrap;align-items:center;gap:18px;padding:18px 28px;font-size:14px;letter-spacing:.04em;text-transform:uppercase;justify-content:center}
.strip-in i{color:var(--gold)}

/* sections */
.sec{padding:104px 0}
.sec-soft{background:var(--soft)}
.sec-head{max-width:60ch;margin-bottom:52px}
.sec-head h2{font-size:clamp(30px,4.2vw,46px);margin-top:6px}

.about-panel{background:var(--ink);border-radius:18px;padding:60px;display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:center}
.about-panel .kicker{color:var(--gold-soft)}
.about-panel h2{color:#fff}
.about-media{padding:12px;border:1px solid rgba(255,255,255,.14);border-radius:4px}
.ph-tall{aspect-ratio:4/5;background:linear-gradient(160deg,#2a2313,#171308);border-radius:2px;display:grid;place-items:center;color:rgba(255,255,255,.4);font-size:13px;text-align:center;overflow:hidden}
.ph-tall img{width:100%;height:100%;object-fit:cover;display:block}
.body-lg{font-size:18px;color:rgba(255,255,255,.72);margin:18px 0 30px;max-width:46ch}
.creds{list-style:none;padding:0;margin:0}
.creds li{padding:20px 0 20px 22px;border-top:1px solid rgba(255,255,255,.14);position:relative}
.creds li::before{content:"";position:absolute;left:0;top:22px;width:2px;height:22px;background:var(--gold)}
.creds li b{font-family:var(--serif);font-size:20px;font-weight:600;color:#fff;display:block;margin-bottom:2px}
.creds li span{color:rgba(255,255,255,.6);font-size:14.5px}

.svc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.svc{background:var(--paper);border:1px solid var(--border);border-radius:4px;padding:34px 32px;transition:box-shadow .25s,transform .25s}
.sec-soft .svc{background:var(--paper)}
.svc:hover{box-shadow:0 18px 40px rgba(22,19,13,.07);transform:translateY(-4px)}
.svc-n{font-family:var(--serif);font-size:15px;color:var(--gold);font-weight:600}
.svc h3{font-size:25px;margin:12px 0 10px}
.svc p{color:var(--muted);font-size:15.5px;margin:0}

.lib-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.ex{background:var(--paper);border:1px solid var(--border);border-radius:4px;padding:26px 26px 22px;display:flex;flex-direction:column;transition:border-color .25s,transform .25s}
.ex:hover{border-color:var(--gold);transform:translateY(-4px)}
.ex-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:22px}
.cat{font-size:12px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--gold-deep);background:var(--soft);padding:5px 11px;border-radius:2px}
.pl{width:34px;height:34px;border-radius:50%;background:var(--gold);color:#fff;display:grid;place-items:center;font-size:13px}
.ex h3{font-size:22px;margin:0 0 14px}
.ex-meta{display:flex;gap:16px;margin-top:auto;font-size:13px;color:var(--muted)}

.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.post{background:var(--paper);border:1px solid var(--border);border-radius:4px;padding:30px 28px;display:flex;flex-direction:column;gap:12px;transition:box-shadow .25s,transform .25s}
.post:hover{box-shadow:0 18px 40px rgba(22,19,13,.08);transform:translateY(-4px)}
.post .date{font-size:12px;font-weight:600;letter-spacing:.05em;color:var(--gold-deep);text-transform:uppercase}
.post h3{font-size:23px}
.post p{color:var(--muted);font-size:15px;flex:1;margin:0}
.post .more{font-weight:600;font-size:14px;color:var(--ink)}
.post:hover .more{color:var(--gold-deep)}

.pod-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:56px;align-items:start}
.pod-cover{aspect-ratio:1/1;background:linear-gradient(150deg,var(--gold),var(--gold-deep));border-radius:4px;display:flex;flex-direction:column;justify-content:space-between;padding:30px;color:#fff}
.pod-cover .sub{font-size:12px;letter-spacing:.12em}
.pod-cover .ttl{font-family:var(--serif);font-size:33px;font-weight:600;line-height:1.02}
.ep{display:flex;align-items:center;gap:18px;padding:20px 0;border-bottom:1px solid var(--border)}
.ep:hover .ep-t b{color:var(--gold-deep)}
.ep .num{font-size:14px;color:var(--gold-deep);font-weight:600;min-width:34px}
.ep-t{flex:1}.ep-t b{font-family:var(--serif);font-size:19px;font-weight:600;display:block}.ep-t i{font-style:normal;font-size:14px;color:var(--muted)}
.ep-pl{width:42px;height:42px;border-radius:50%;border:1.5px solid var(--border);display:grid;place-items:center;color:var(--gold-deep);font-size:12px}
.ep:hover .ep-pl{background:var(--gold);color:#fff;border-color:var(--gold)}

/* CTA */
.cta{background:var(--ink);color:#fff;padding:96px 0}
.cta-in{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.cta h2{font-size:clamp(30px,4.4vw,48px);margin:6px 0 16px}
.cta p{color:rgba(255,255,255,.7);max-width:44ch}
.cta-info ul{list-style:none;padding:0;margin:26px 0 0}
.cta-info li{display:flex;justify-content:space-between;gap:16px;padding:14px 0;border-top:1px solid rgba(255,255,255,.14)}
.cta-info li span{color:rgba(255,255,255,.55);font-size:14px}
.cta-info li a{color:#fff}
.cta-info li a:hover{color:var(--gold-soft)}

/* footer */
footer{background:var(--soft);border-top:1px solid var(--border);padding:64px 0 30px}
.foot-in{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;padding-bottom:36px;border-bottom:1px solid var(--border)}
.foot-brand{margin-bottom:14px}
.foot-in p{color:var(--muted);max-width:38ch;font-size:15px;margin:0}
.foot-links{display:flex;flex-wrap:wrap;gap:22px;align-items:center}
.foot-links a{color:var(--muted);font-size:15px}
.foot-links a:hover{color:var(--gold-deep)}
.foot-bot{display:flex;justify-content:space-between;padding-top:22px;font-size:13px;color:var(--muted)}
.foot-bot a:hover{color:var(--gold-deep)}

/* whatsapp float */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:80;width:58px;height:58px;border-radius:50%;background:#25D366;display:grid;place-items:center;box-shadow:0 10px 28px rgba(37,211,102,.4);transition:transform .2s}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:30px;height:30px}

/* article */
.article{max-width:760px;padding-top:60px;padding-bottom:90px}
.article .back{color:var(--gold-deep);font-weight:600;font-size:14px}
.article .date{display:block;margin:26px 0 8px;font-size:13px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--muted)}
.article h1{font-size:clamp(32px,5vw,52px)}
.article-lead{font-size:20px;color:var(--muted);margin:20px 0 30px;line-height:1.55}
.article-body{font-size:18px;line-height:1.8}
.article-body br{margin-bottom:8px}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

@media (max-width:900px){
  .hero-bento,.about-panel,.pod-grid,.cta-in,.foot-in{grid-template-columns:1fr;gap:16px}
  .pod-grid,.cta-in,.foot-in{gap:40px}
  .about-panel{gap:34px;padding:36px 26px}
  .hb-photo{min-height:260px}
  .svc-grid,.lib-grid,.blog-grid{grid-template-columns:1fr 1fr}
  .nav-links{position:fixed;inset:74px 0 auto 0;background:var(--paper);flex-direction:column;align-items:flex-start;gap:0;padding:0 28px;max-height:0;overflow:hidden;transition:max-height .3s;border-bottom:1px solid var(--border)}
  .nav-links.open{max-height:460px;padding:12px 28px 24px}
  .nav-links a{width:100%;padding:14px 0;border-bottom:1px solid var(--border)}
  .nav-links .btn{width:100%;justify-content:center;margin-top:12px}
  .menu-btn{display:block}
}
@media (max-width:560px){
  .svc-grid,.lib-grid,.blog-grid{grid-template-columns:1fr}
}